I’m a marketing and brand executive with more than two decades of experience leading audience, partnership, and experience strategy across live entertainment, sports, hospitality, and events.
My background spans venue launches, integrated marketing, premium hospitality, public relations, partnership activation, and audience engagement for globally recognized brands, venues, teams, and cultural platforms.
What differentiates my approach is a cross-functional understanding of how brand, operations, partnerships, commercial, and guest experience work together. Having worked across multiple disciplines throughout my career, I’m able to connect strategy to execution while balancing creative, operational, and organizational priorities.
I’ve helped launch flagship venues, build marketing organizations from the ground up, support major naming-rights integrations, and lead marketing and activation efforts for some of the world’s most recognized brands and live events.
I’m most effective in environments that require strategic thinking, adaptability, cross-functional collaboration, and the ability to build structure where none exists.
Since 2024, I’ve applied that same approach as an independent consultant, advising hospitality and entertainment brands on brand positioning and marketing infrastructure, sponsorship strategy, and VIP hospitality as a business driver, on a retained or project basis.
Specializing In
Platforms
Marketing leadership across the brands, teams, events, and residencies that shape culture.
Across these engagements, I led public relations and publicity, managed sponsor activation, and supported the venue-side marketing and activation that brought audiences back year after year.