Selected Work
Twenty years building the marketing engines behind flagship venues, residencies, and live events, from pre-opening brand strategy through the partnerships and moments that keep audiences coming back.
T-Mobile Arena & MGM Grand Garden Arena
Joined six months before opening, before the naming rights partner was announced. Built the in-arena marketing program, the sponsorship revenue model, and the activation platform from nothing.
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The Colosseum at Caesars Palace
Celine Dion’s return after a three-year break. Shania Twain arriving on horseback down the Las Vegas Strip. A decade that drew 7 million guests.
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Brooklyn Bowl Las Vegas
Inherited a venue operating at a loss and rebuilt the marketing strategy from the ground up, transforming Brooklyn Bowl into one of the most exciting entertainment destinations in the Las Vegas market.
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Toyota Park
Built a stadium’s marketing department from zero and led the rebrand from Bridgeview Stadium to Toyota Park, the first of two naming-rights transitions across a career.
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