Brought in to execute a strategic commercial turnaround for a venue operating at a loss, rebuilt Brooklyn Bowl Las Vegas’s marketing operation from the foundation up. Restructuring the team and overhauling media efficiency converted the venue into a high-visibility, profitable entertainment flagship hosting 125+ annual events.
Bringing a Brooklyn Brand to the Strip
Las Vegas is where imported brands go to be humbled. The market is saturated with world-class entertainment, the audience is part tourist and part battle-tested local, and concepts that thrive in New York or Nashville routinely arrive with momentum and leave without it. Brooklyn Bowl’s challenge wasn’t awareness; it was translation.
Joining roughly nine months post-launch, restructured the marketing team, reallocated resources, and collaborated directly with operations and F&B to adapt the Brooklyn Bowl concept to local market dynamics. While adhering to core brand identity standards, localized the print, digital, and on-premise collateral to resonate with both Strip tourists and Vegas locals.
Media Buying & Planning
By bringing media planning and buying in-house across print, digital, and regional outlets, eliminated agency overhead and renegotiated every legacy contract, delivering a 48% reduction in contractually obligated media spend. Concurrently, spearheaded high-level strategic partnerships across property partners (Caesars Palace), co-promoters (AEG Live), local sponsors, and the Las Vegas Convention and Visitors Bureau (LVCVA).
Food Network: “Big Kitchens”
Blue Ribbon’s fried chicken, the centerpiece of the Brooklyn Bowl menu, was featured on Food Network’s “Big Kitchens.” A press notice that Food Network would be filming in Las Vegas prompted a pitch: a segment on the day in the life of a busy Las Vegas kitchen. The result was a 21-minute feature on the kitchen and the venue. Watch the segment →
The kitchen and bar staff rose to the challenge of creating something truly unique for the venue’s first anniversary. The result was the Fried Chicken Martini, a specialty bar feature that became one of the Strip’s great if-you-know-you-know orders, and the momentum carried into word-of-mouth acclaim across the Strip.
Reimagining the Brand for Growth
By pairing a market-tailored brand identity with a modernized digital and social strategy drove sustainable commercial performance across all revenue streams. The optimized marketing organization delivered measurable growth in ticket sales, dining cover counts, and corporate event revenue, securing long-term profitability for the property.
