Las Vegas

I architect the marketing engine that turns experiences into business results.

Twenty years leading marketing, partnerships, and brand strategy for globally recognized venues, live events, and hospitality brands.

I build the systems that connect strategy to execution and audience to revenue.

christi@christinelson.com  →
Specializing in
Brand Strategy Partnership Activation Audience Engagement Experiential Marketing Premium Hospitality Go-to-Market Launches
Approach
Marketing as a growth function, not a support service. It is most effective when it connects brand, audience, and experience to real business outcomes.
01   STRATEGIC POSITIONING
Brand foundations, audience strategy, and go-to-market planning.
Positioning, integrated campaign development, and long-term brand stewardship for organizations launching, evolving, or redefining their presence. Designed to create relevance and lasting audience connection.
02   MONETIZING EXPERIENCE
Turning engagement into measurable revenue.
Growth strategy, premium and experiential marketing, performance measurement, and revenue alignment across partnerships and operations.
03   AMPLIFYING REACH
Integrated marketing ecosystems designed to expand visibility and engagement at scale.
Multi-channel strategy, audience segmentation, digital platforms, analytics, and campaign execution informed by insight, behavior, and performance.
Selected work
Three flagship venues. Marketing organizations built from zero. Hundreds of events marketed annually across globally recognized platforms.
CASE 01 · VENUE LAUNCH
Building a brand identity from scratch, before the name even existed.
Joined T-Mobile Arena six months before opening, before the naming rights partner had been announced. Served as the primary point of contact with T-Mobile through the full integration: exterior LED and rooftop signage, Plaza, lobby, concourses, wayfinding, suite level, court and ice, and all event-facing surfaces. Earlier in my career, led the same function for Toyota Park. No template, no team, no playbook at either property.
2
Major venue openings led as primary brand lead
150+
Events activated annually across TMA and MGM Grand Garden
CASE 02 · BUILDING A REVENUE MODEL
Inventing a new income stream where none existed.
As the activation lead across T-Mobile Arena and MGM Grand Garden Arena, designed and sold a venue signage and Plaza activation program that opened premium, high-visibility inventory to event partners and their sponsors for the first time. Took department marketing revenue from zero to $750K within two years. MGM Resorts subsequently adopted the model across its broader venue portfolio.
$750K
New revenue generated in under two years
2
Arena portfolios operating on the model
Platforms
Marketing leadership across the brands, teams, events, and residencies that shape culture.
Brand Partners
Category-defining sponsors
T-Mobile
Coca-Cola
Anheuser-Busch
Pernod Ricard
Toyota
Toshiba
McDonald's
Allegiant
AXS
MGM Resorts
Caesars Entertainment
AEG
B2B & Channel Marketing
The capability exercised across every partner and platform
The partner marketing function I built and ran across T-Mobile Arena and MGM Grand Garden Arena, including the George Strait residency at TMA. This meant custom co-marketing campaigns, VIP hospitality programs, database activation, event integration, and performance measurement across the whole partnership portfolio. I also spearheaded the integration of TMA events into T-Mobile Tuesdays, the framework that opened venue programming to millions of T-Mobile customers through recurring ticket promotions. The capability extended to technology partners with enterprise relationships across the AEG portfolio, including Cisco, AXS, and Shift4, where co-activation ran across their platforms and customer channels rather than traditional sponsor fulfillment.
Venues
Flagship venues across sports, entertainment, and hospitality
T-Mobile Arena
MGM Grand Garden Arena
The Colosseum at Caesars Palace
Toyota Park
Teams & Leagues
Tenants, rights-holders, marketing clients
Vegas Golden Knights
UFC
NHL
NBA
Las Vegas Aces
Team USA
NCAA
Pac-12
Miami Dolphins
Miami Marlins
Chicago Fire FC
Residencies
PR, sponsorship, and marketing support across multi-year runs
Celine Dion
A New Day
Elton John
The Red Piano
Cher
At The Colosseum
Rod Stewart
The Hits
Shania Twain
Still the One
Bette Midler
The Showgirl Must Go On
Jerry Seinfeld
Residency
Luis Miguel
Residency
Barry Manilow
Residency
Each engagement demanded sustained marketing leadership across launch, lifecycle, and reinvention. Balancing brand consistency with audiences whose expectations evolve over years, not weeks. Across these engagements, I led public relations and publicity, managed sponsor activation, and supported the venue-side marketing that brought audiences back year after year.
Events & Festivals
Partner activation and hospitality at cultural peak moments
The GRAMMYs  ·  Coachella  ·  Stagecoach  ·  iHeartRadio Music Festival  ·  New Orleans Jazz and Heritage Festival  ·  Stanley Cup Playoffs and Finals
About
At my core, I am a marketing leader.
I'm a marketing and brand executive with two decades of experience leading audience, partnership, and experience strategy across sports, entertainment, hospitality, and live events.
My background spans venue launches, integrated marketing, premium hospitality, public relations, partnership activation, and audience engagement for globally recognized brands, venues, teams, and cultural platforms.
What differentiates my approach is a cross-functional understanding of how brand, operations, partnerships, and guest experience work together. Having worked across multiple disciplines throughout my career, I'm able to connect strategy to execution while balancing creative, operational, and organizational priorities.
I've helped launch flagship venues, build marketing organizations from the ground up, support major naming-rights integrations, and lead marketing and activation efforts for some of the world's most recognized brands and live events.
I'm most effective in environments that require strategic thinking, adaptability, cross-functional collaboration, and the ability to build structure where none exists.
Based in
Las Vegas, NV
Available for
Executive, advisory, consulting, and fractional leadership
Ready to architect what's next.
christi@christinelson.com
702.985.2489
LINKEDIN · LAS VEGAS, NV